[ Tips ] 一分鐘使用導覽
商品編號： 9-511-004 出版日期： 2011/01/24 作者姓名： Gupta, Sunil;Herman, Kerry 商品類別： Marketing 商品規格： 19p 再版日期： 2011/04/14 地域： Massachusetts 產業： Information technology industry;Travel and tourism industry 個案年度： 2010 -
商品敘述：
By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million unique monthly visitors who were contributing 21 new reviews every minute. Known for its hotel reviews, TA expanded into flights, vacation rentals and international markets like China. Each of these expansion paths provided unique opportunities as well as new challenges. In August 2010, Stephen Kaufer, CEO, was debating how to prioritize his growth plans for the company. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Advertising;Business models;Consumer markets;Internet;Marketing
相關資料：
Case Teaching Note, (5-512-108), 20p, by Sunil Gupta;Video Short, (7592), 0p, by Sunil Gupta, Kerry Herman
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